Seeking Originality in a Distracted World. 

Everything unbiased, uncommodified, empowering. This blog is about reclaiming originality in an environment that constantly directs us to adopt prepared formulas. Exploring a meaningful, modern lifestyle while unplugging from commercialized culture and manufactured taste. 

In the Media

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Manifesto

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1. Originality is a value in itself and the unique character of our lives, communities and cultures requires protection.

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2. The proliferation of formulated choices, commercial biases and cliches damages the originality of our character, lives and urban environments.

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3. As individuals we want to confidently challenge convenience, vanity or passiveness to open ourselves up for experiences and forms of expression that truly reflect on who we are. 


Quotes

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"What man wants is simply independent choice, whatever that independence may cost and wherever it may lead" (Fyodor Dostoyevsky, 1864)

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“Distraction is the only thing that consoles us for our miseries and yet it is itself the greatest of our miseries.” (Blaise Pascal)

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"Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly" (Marshall McLuhan, 1964)

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“Less, but better.”  (Dieter Rams)

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"If your'e not prepared to be wrong, you'll never come up with something original" (Sir Ken Robinson)