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Wednesday
Mar142012

Is Marketing Mythology Running our Lives?

Source: CureTogether

CureTogether aggregates personal experiences of people dealing with a particular health condition or disease, for example Migraine in this chart. Interestingly, effective solutions are simple and usually imply lifestyle change or avoiding a bad habit. Even more intriguing is the lower right quadrant: popular things that don't work. Strikingly, that quadrant mostly includes highly advertised, commercial products: pharmaceuticals that are expensive and have a negative impact, many of them with addictive side-effects. Brands included in that quadrant are Advil, Tylenol, Topamax, also Naproxen, Acetaminophen, Exedrin which are not visualized in the chart. Looking beyond Pharma, it's an interesting example of what is probably going on in many areas of our lives right now: Marketing Mythology leads us to buy stuff that doesn't work.

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