Seeking Originality in a Distracted World. 

Everything unbiased, uncommodified, empowering. This blog is about reclaiming originality in an environment that constantly directs us to adopt prepared formulas. Exploring a meaningful, modern lifestyle while unplugging from commercialized culture and manufactured taste. 

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Knowing your Personal Story

Photo: theinspirationroom.comKnowing your personal storyMany brands are not selling a product but want us to buy into a larger narrative or "emotional space". Managers of the famous soda company will vehemently insist that they don't sell beverages but "happiness in a can". Are you "Coca Cola happy" or do you still know what happiness really means to you? If Marshall McLuhan's quote "violence is the quest for identity" holds true, commercial culture is at war with you, for your identity, your originality, your history. Know your personal story and use it to reject cliches.

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