Seeking Originality in a Distracted World. 

Everything unbiased, uncommodified, empowering. This blog is about reclaiming originality in an environment that constantly directs us to adopt prepared formulas. Exploring a meaningful, modern lifestyle while unplugging from commercialized culture and manufactured taste. 

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Is Branding Outsourced Self-Confidence?

Luxury brands have a strong appeal. Wearing a luxury brand gives some reassurance of taste and buys a certain level of social acceptance. I felt that people with some form of insecurity are susceptible to buying expensive brands - it communicates affluence in absence of an own taste or a strong personal style. Picking a popular or trendy brand looks like a low risk choice, basically an insurance policy against being ridiculed for a personal  lifestyle choice. 

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