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Wednesday
Dec152010

Peer Pressure wins over Evidence


In the 1950s Solomon Asch, a social psychologist, conducted a series of social experiments. When asked to decide on their own, without seeing judgements from others, people never erred on simple tasks such as identifying a domestic animal on a photograph. When faced with the similar task in a group and ¾ of people went along with an (experimentally and intentionally) erroneous group judgement, people overwhelmingly ignored the evidence of their own senses when faced with peer pressure.

 

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